Newsletter

Accidentally Sending a Promo

Every Weekend Should be a 3 Day Weekend... The TL;DR: Let’s Chat D2C: Your retention strategy starts before the first order. What I’m Thinking about this Week: Testing & analyzing...

Increasing AOV

Reply BUY to purchase... The TL;DR: Let’s Chat D2C: Increasing AOV at every stage of the customer journey with Rebuy. What I’m Thinking about this Week: Text to buy is...

Have you started planning for BFCM?

Product Filtering and BFCM! The TL;DR: Let’s Chat D2C - Product filtering and search are significantly improved on Shopify 2.0. Ensure you’re leveraging product filtering to get your site visitors...

Shopify for Wine is Finally Here!

The TL;DR:  Let’s Chat D2C - You’re wasting your time and money with loyalty programs. Think outside of the box and focus on reducing customer friction! Shopify for Wine is...

A/B testing at scale, subscription bundles, and...

A/B testing at scale, subscription bundles, and more... The TL;DR:  Let’s Chat D2C - Klaviyo’s new A/B testing is a game changer for managing tests and leveraging insights at scale. And bundling is now...

Can I Trust You?

Relax The TL;DR:  The Shopify layoffs stink, and I feel terrible for everyone impacted, but long term, if you are an ecommerce brand, don’t freak out – they are still...