Brandon Amoroso | Gen Z Entrepreneur and Marketing Consultant

Hey there! Quick intro...

I'm the founder and President of Shopify Plus agency Electriq.

I built the business to 45 team members in just three years before DRINKS.com acquired it in April 2022.

We've achieved the highest certifications available for the DTC industry, including Shopify Plus, Klaviyo Elite, Attentive Pioneer, Okendo Platinum, and more; including the exclusive Recharge Innovative Partner of the Year award.

WORK WITH ME

Clients

SMS Strategy for a Fortune 1000 Company

I helped build out the SMS strategy for their portfolio of brands including K&G, Men's Wearhouse, Jos. A. Bank, and Moore's. I also conducted an extensive vendor analysis to determine the best SMS software to move forward with based on business requirements, platform functionality, and how we can leverage the tool to create a better customer experience, improve retention, and increase customer lifetime value.

Outsourced Shopify Plus Team

I work with Soylent across website design and development, email/SMS, SEO/content, and Shopify consulting through electrIQ marketing. Everything from Shopify tech stack vetting to revenue forecasting for new initiatives I help oversee.

Lifecycle Marketing Consultant

I work directly with the founders of Your Super on all things impacting the customer lifecycle. I'm primarily focused on the US market but also help with Europe. From email/SMS to website design and development to net new marketing initiative rollouts, I help increase the lifetime value of a customer and improve their retention rates.

Outsourced Ecomm Director

I served as Florence's outsourced Ecomm Director for 4 months and transitioned into an ongoing relationship with electrIQ marketing covering paid media, email/SMS, website design and development, and more.

SEO & Content Strategist

I worked with Health-ade to build out a robust SEO & Content strategy to capture net new organic traffic and leads, ranking for high-value keywords on the 1st page of Google such as "Kombucha" and "What is Kombucha"

Outsourced CMO

I scoped and oversaw Amora's transition from a legacy subscription platform to Shopify Plus and Recharge. From there, I built out the entire customer lifecycle across email/SMS, paid media, social, and more with electrIQ providing support as our fully outsourced e-commerce agency.

The D2Z Podcast

Gen Z entrepreneur and DTC agency leader Brandon Amoroso talks with some of the best in the marketing world.

Podcast Appearances

Check out a couple of my recent appearances!

Conversational Marketing in 2022

I sat down and chatted with Jeremy from Messenger Mastermind about conversational marketing, covering the 11 automated email/SMS flows every brand needs, where I see media spend going in 2022, and a good case for why now is the time for brands to build exclusive apps.
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Organic Social Media

I sit down with Bryan Meert from Duke of Digital to chat about improving your organic reach on social media. Who doesn't love free traffic?
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Being a 22 year old founder

I sat down with Rubin Dua, the founder of Dubb, to chat about what it's like being a 22-year-old founder.
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Testimonials

I can say a million things but it doesn't matter if the execution and proof of results isn't there!

Brandon is a wealth of knowledge! He is efficient, patient and has increased the traffic to our site. Would recommend!

Erin Wexstten

Founder, Oxalis Apothecary
"electrIQ plays a valuable role for us in supporting our digital marketing channels, including giving a fresh perspective to existing internal teams and pioneering new strategies."

Zac Brandenberg

CEO, DRINKS
What I appreciate most from Brandon and his team is their ability to act quickly, provide innovative recommendations across platforms, and their responsiveness. They provide detailed reporting on a monthly basis and are flexible with budget, which is an issue smaller brands tend to run into with typical paid agencies in the industry. My positive experiences with their team has led me to recommend them to other colleagues and partners.

Tracy Lowy

Marketing Director, Seemore Meats & Veggies
Bringing on support from Brandon and Nikki has been a game changer for us. They are easy to work with, help with both strategy and execution, and are even open to offer insights into areas outside of email+sms. Most importantly, the numbers speak for themselves. All of our KPI's have continued to improve by wide margins since we brought on their support: open rates, click through rates, and revenue attributed to email + sms.

Christina Yglesias

Integrated Marketing Manager, Jinx
electrIQ has done incredible work assisting OneSkin with email marketing/sms. The team is responsive, creative and the performance has been great both in terms of engagement as well as revenue.

Carolina Reis

Founder, One Skin
Brandon and his team at electrIQ have been a strong support to my digital marketing efforts. They are knowledgable, responsive, fair in their pricing, and have a real grasp of modern marketing environment. I highly recommend you work with them if you have the need and opportunity.

Michael Harinen

CMO, Head & Heal

FAQ

My Analysis of Shopify's 2023 Commerce Trends Report

The TL;DR: Switching it up this week from the usual format with an 11-page deep dive on Shopify's 2023 Commerce Trends Report. I provide a brief lay of the land before diving into Supply Chain, Money, Marketing, Ecommerce, and Retail Trends. It covers......
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My 20 Recommend Shopify Apps to Start a Store in 2023

The TL;DR: Let’s Chat D2C: Is the headless website craze over? What I’m Thinking about this Week: Empowered teams & mentorship need to be the backbone of any thriving business. The D2Z Podcast: This week, we flipped the script, and I was the guest on......
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Shopify's Commerce Components

The TL;DR: Let’s Chat D2C: Shopify continues to go after the Enterprise market. This time with Commerce Components. What I’m Thinking about this Week: Community - every brand thinks they have it, but in reality, almost no one really does. The D2Z Podcast: This is......
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Happy New Year 🎆

The TL;DR: Let’s Chat D2C: Shopify Markets Pro - News flash, Ecommerce is still growing and won’t stop anytime soon! Let’s chat about going international with your brand and what you need to look out for. What I’m Thinking about this Week: Setting Goals and......
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Sales are Skyrocketing but What about Returns? 🤔

The TL;DR: Let’s Chat D2C: Ecommerce Returns during the Holiday Season. What I’m Thinking about this Week: How a Brand Acquired me as a Customer Indirectly on Goody’s Gifting Marketplace, The Importance of Marketplaces, and Visual Search Engines. The D2Z Podcast: I sat down with......
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I'm late to the game

First things first,I have a request for all of you! If you have a moment, please subscribe to my YouTube channel here! The TL;DR: Let’s Chat D2C: The Power of Personalization What I’m Thinking about this Week:ChatGPT and its applications for business and ecommerce. The......
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Trends from BFCM to Pay Attention to

The TL;DR: Let’s Chat D2C: Recharge Bundles - the merchandising hack to increase conversion rate and AOV. What I’m Thinking about this Week: Important Trends from Klaviyo’s 2022 BFCM Report. The D2Z Podcast: The Benefits of Ecommerce and POS integration. App Highlight & Updates: ByondXR......
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Last-minute Cyber Monday Tips!!! 💡

Post-purchase offers, DNO Emails, Extending your sale, and more The TL;DR: Let’s Chat D2C: Last-minute Cyber Monday Tips you need to implement ASAP!!! What I’m Thinking about this Week: Your new BFCM customers probably suck, and you need to treat them differently. The D2Z......
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TikTok is Taking Over the World

Social Presence, Ecommerce, and Fulfillment in one place The TL;DR: Let’s Chat D2C: SMS Deliverability during periods of high volume like BFCM and how the iOS16 updates will impact your SMS marketing program. What I’m Thinking about this Week: TikTok In-App Shopping and their......
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You're not using Klaviyo

To Its Full Potential The TL;DR: Let’s Chat D2C: Klaviyo may be a CDP, but most brands I’ve audited don’t leverage the platform to its full potential. What I’m Thinking about this Week: Setting yourself and your team up for success this BFCM. The D2Z Podcast: I......
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