Brandon Amoroso | Gen Z Entrepreneur and Marketing Consultant

Hey there! Quick intro...

I'm the founder and President of Shopify Plus agency Electriq.

I built the business to 45 team members in just three years before DRINKS.com acquired it in April 2022.

We've achieved the highest certifications available for the DTC industry, including Shopify Plus, Klaviyo Elite, Attentive Pioneer, Okendo Platinum, and more; including the exclusive Recharge Innovative Partner of the Year award.

WORK WITH ME

Clients

SMS Strategy for a Fortune 1000 Company

I helped build out the SMS strategy for their portfolio of brands including K&G, Men's Wearhouse, Jos. A. Bank, and Moore's. I also conducted an extensive vendor analysis to determine the best SMS software to move forward with based on business requirements, platform functionality, and how we can leverage the tool to create a better customer experience, improve retention, and increase customer lifetime value.

Outsourced Shopify Plus Team

I work with Soylent across website design and development, email/SMS, SEO/content, and Shopify consulting through electrIQ marketing. Everything from Shopify tech stack vetting to revenue forecasting for new initiatives I help oversee.

Lifecycle Marketing Consultant

I work directly with the founders of Your Super on all things impacting the customer lifecycle. I'm primarily focused on the US market but also help with Europe. From email/SMS to website design and development to net new marketing initiative rollouts, I help increase the lifetime value of a customer and improve their retention rates.

Outsourced Ecomm Director

I served as Florence's outsourced Ecomm Director for 4 months and transitioned into an ongoing relationship with electrIQ marketing covering paid media, email/SMS, website design and development, and more.

SEO & Content Strategist

I worked with Health-ade to build out a robust SEO & Content strategy to capture net new organic traffic and leads, ranking for high-value keywords on the 1st page of Google such as "Kombucha" and "What is Kombucha"

Outsourced CMO

I scoped and oversaw Amora's transition from a legacy subscription platform to Shopify Plus and Recharge. From there, I built out the entire customer lifecycle across email/SMS, paid media, social, and more with electrIQ providing support as our fully outsourced e-commerce agency.

The D2Z Podcast

Gen Z entrepreneur and DTC agency leader Brandon Amoroso talks with some of the best in the marketing world.

Podcast Appearances

Check out a couple of my recent appearances!

Conversational Marketing in 2022

I sat down and chatted with Jeremy from Messenger Mastermind about conversational marketing, covering the 11 automated email/SMS flows every brand needs, where I see media spend going in 2022, and a good case for why now is the time for brands to build exclusive apps.
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Organic Social Media

I sit down with Bryan Meert from Duke of Digital to chat about improving your organic reach on social media. Who doesn't love free traffic?
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Being a 22 year old founder

I sat down with Rubin Dua, the founder of Dubb, to chat about what it's like being a 22-year-old founder.
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Testimonials

I can say a million things but it doesn't matter if the execution and proof of results isn't there!

Brandon is a wealth of knowledge! He is efficient, patient and has increased the traffic to our site. Would recommend!

Erin Wexstten

Founder, Oxalis Apothecary
"electrIQ plays a valuable role for us in supporting our digital marketing channels, including giving a fresh perspective to existing internal teams and pioneering new strategies."

Zac Brandenberg

CEO, DRINKS
What I appreciate most from Brandon and his team is their ability to act quickly, provide innovative recommendations across platforms, and their responsiveness. They provide detailed reporting on a monthly basis and are flexible with budget, which is an issue smaller brands tend to run into with typical paid agencies in the industry. My positive experiences with their team has led me to recommend them to other colleagues and partners.

Tracy Lowy

Marketing Director, Seemore Meats & Veggies
Bringing on support from Brandon and Nikki has been a game changer for us. They are easy to work with, help with both strategy and execution, and are even open to offer insights into areas outside of email+sms. Most importantly, the numbers speak for themselves. All of our KPI's have continued to improve by wide margins since we brought on their support: open rates, click through rates, and revenue attributed to email + sms.

Christina Yglesias

Integrated Marketing Manager, Jinx
electrIQ has done incredible work assisting OneSkin with email marketing/sms. The team is responsive, creative and the performance has been great both in terms of engagement as well as revenue.

Carolina Reis

Founder, One Skin
Brandon and his team at electrIQ have been a strong support to my digital marketing efforts. They are knowledgable, responsive, fair in their pricing, and have a real grasp of modern marketing environment. I highly recommend you work with them if you have the need and opportunity.

Michael Harinen

CMO, Head & Heal

FAQ

The Power of E-commerce Partnerships with Cade Proulx - 79

Cade Proulx, Head of Partnerships at Sendlane, joins host Brandon Amoroso to delve into his fascinating entrepreneurial journey and the dynamic world of e-commerce partnerships. Cade's journey spans from brokering a $10 million series C deal at a young age to his current role......
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Shopify Editions Summer '23 Analysis

The TL;DR: Let’s Chat D2C: Shopify Editions Summer ‘23 Analysis dissecting over 100+ product updates! What I’m Thinking about this Week: 3 things we’re not doing that we should be doing. I go under the hood around how we’re trying to improve Electriq continually. The......
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👀 Shopify Editions Drops Monday

The TL;DR: Let’s Chat D2C: What You Need to Know about iOS17 What I’m Thinking about this Week: Shopify Editions, What I Hope is Coming, including Split Cart. The D2Z Podcast: In this week's episode, I sat down with Cody Griffin, former VP of Marketing......
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🚀 BFCM is Less Than 19 Weeks Away! 🤯

The TL;DR: Let’s Chat D2C: BFCM is 18 Weeks Away! What I’m Thinking about this Week: Taking the Personalization Experience from Email/SMS to the Website. The D2Z Podcast: I sit down with one of my good friends and fellow Klaviyo Elite Agency owner, Phil Sblendorio.......
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🚀 The Ultimate Guide to Increase AOV

The TL;DR: Let’s Chat D2C: The Ultimate Guide to Increase AOV–my favorite tactics to increase AOV for Shopify stores. What I’m Thinking about this Week: It’s never too early to start planning your BFCM strategy. The D2Z Podcast: This week, I sat down with Aaron......
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💡 What's Trending in Ecommerce TODAY

The TL;DR: Let’s Chat D2C: Trending Ecommerce Topics according to AI. What I’m Thinking about this Week: Co-Founders vs. Solo Founder App Highlight - Malomo: ICYMI, I hosted a webinar with Malomo about how Electriq can generate up to a 54X ROI for brands like......
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💰 ChatGPT Ecommerce Search to Increase Conversion Rate

The TL;DR: Let’s Chat D2C: What are some distinctive Gen Z Shopping Behaviors, including augmented reality? What I’m Thinking about this Week: Making Sense of AI for Dummies. The D2Z Podcast: In this week’s episode, I sat down with Wyatt Shane, Partner Manager at Recharge,......
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💡 My Top 5 Takeaways from DTCxRetain

The TL;DR: Let’s Chat D2C: My top takeaways from DTCxRetain include the importance of having an authentic brand story and why enterprise tech platforms are in serious trouble. What I’m Thinking about this Week: Understanding the difference between strategy and tactics can take your business......
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👀 One-page Checkout for Shopify is Finally Here 👀

The TL;DR: Let’s Chat D2C: Shopify’s One-page checkout is here to reduce friction and increase conversion rate! What I’m Thinking about this Week: Rebuy is the missing tool for Shopify merchants looking to impact the customer journey holistically: Pre-purchase, during checkout, and post-purchase. Check out......
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You need to be Talking to your Customers More! 🤝

The TL;DR: Let’s Chat D2C: Talk to Your Customers What I’m Thinking about this Week: Onboarding and Hiring The D2Z Podcast: In this week’s episode, I sat down with Parker Amoroso, Co-Founder of SCALIS, a fully integrated ATS and job board platform that leverages AI......
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