My Analysis of Recharge's Subscription Commerce Report '23

The TL;DR:


Random tip: Trust is the foundation upon which all relationships are built, including professional ones. As an employer, you trust the new team members you bring to perform. As an employee, you trust that your employer has the best opportunities for you and that they will set you up for success.

Let's Chat D2C: My Analysis of Recharge’s 2023 Subscription Commerce Report


Recharge just published its annual subscription commerce report, pulling out some critical insights from the data of over 15,000 merchants.


What I like about this report is that it breaks out the data into seven different vertical categories:


  • Beauty & Personal Care
  • Fashion & Apparel
  • Food & Beverage
  • Health & Wellness
  • Home Goods
  • Pets & Animals
  • Other (hobby items, outdoor goods, etc.)


As well as four different active subscriber cohorts:


  • 0-999 subscribers
  • 1,000-9,999 subscribers
  • 10,000-49,999 subscribers
  • 50,000+ subscribers


The issues and trends that a 500-subscriber pet brand is experiencing versus a 75,000-subscriber supplements company are unique, and breaking out the data into these cohorts enables us to be more specific with our analysis and generate actionable, vertical/size-specific takeaways.


Below I highlight my biggest takeaways from the report, how you should think about them for your business, and what it means from a larger macro perspective for the ecosystem. 


Get the Overview and My Full Analysis Here!

This Week’s The D2Z Podcast

#48 – Subscriptions, Retention, and Building a Good Tech Stack

🎧Listen Now 🎧

In this week’s episode, I sat down with Kevin Kline, Director of Agency Partnerships at Recharge and fellow Keynote speaker at EEE Miami! Specifically, we explored the following:

💰 The recent Shopify Editions Report, which dives into over 100 Shopify product updates

📲 Creating strong communications after the sale and how to optimize the customer journey

😎 The psychology of today’s customers and their ecommerce expectations

🚀 Technology integrations and agency partnerships to truly scale your company

Upcoming Events


I’m speaking at EEE Miami on February 23rd at the East Hotel! Ecommerce Experience Evolution is an annual event in Miami gathering leaders in the Ecommerce space to connect, share knowledge, and learn!

Use the code SP-ELECTRIC-20 at checkout for 20% off your pass!

If you're a brand and want to attend for free, reach out to me directly, and I'll send you the special VIP code!

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