You need to optimize your site's pre-purchase journey before the holidays, but don't neglect the post-purchase experience! Q4 is typically the highest volume of new customers you'll get, and to maximize the effectiveness of Black Friday Cyber Monday, your post-purchase journey needs to convert these would-be one-time buyers into long-term customers. The name of the game is retention and LTV!
I'm presenting a DTCX masterclass, Nailing the BFCM Customer Journey Pre and Post Purchase, on Tuesday, October 11, at 3:00 PM EDT.
I'll be joined by:
- Kathryn Browning, Senior Marketing Manager at Justuno
- Derek Booth, Director of Strategic Partnerships & Business Development at Justuno
- Andrew Keller, Customer Success Manager at Postscript
- Lea Algazy, Techincal Partner Manager at Postscript
- Mat Bingham, Head of Technology Partnerships at Okendo
- Lindsay Kolinsky, Partner Marketing Lead at Okendo
Hope to see you there!