The Future of Furniture Retail: A Conversation with Alex Back, Founder of - 92

The Future of Furniture Retail: A Conversation with Alex Back, Founder of - 92

In this episode, host Brandon Amoroso delves into the dynamic world of e-commerce with Alex Back, the founder of The conversation kicks off with Alex's journey, from the success ofย Apt2b to the inception of, a platform aimed at simplifying furniture shopping in the digital age. Together, they explore the challenges faced by the furniture retail industry in its transition to the online space.

Alex provides a compelling glimpse into's mission, which involves bridging the gap between furniture manufacturers and retailers to create a tailored marketplace for users. They delve into the intricacies of building a marketplace, tackling the "chicken and egg" dilemma, and the platform's strategy of platform development and organic growth through content and SEO.

The discussion takes a deep dive into marketing, examining the evolving landscape of influencer marketing and the impact of authenticity. The value of strategic partnerships, the build-versus-buy dilemma, and the future of comprehensive platforms like Shopify are also explored.

Join this insightful conversation to gain invaluable insights into the e-commerce and furniture retail landscape, discovering how aims to revolutionize the way we shop for home furnishings.


๐ŸŽ™๏ธ Introduction of Alex Back and (00:00:02)

๐Ÿค The gap between furniture manufacturers and retailers (00:01:50)

๐Ÿ› ๏ธ Marketplace tech build versus buy decision (00:06:33)

๐Ÿฃ The chicken and egg problem in building a marketplace (00:12:45)

๐Ÿ“ˆ Leveraging content and SEO for organic growth (00:15:00)

๐Ÿช‘ Creating a furniture-first advertising platform (00:17:48)

๐Ÿ’ผ's Business Model (00:18:17)

๐ŸŽฏ Niche Marketing vs. Broad Marketing (00:20:38)

๐ŸŒ The Challenge of Being Everywhere (00:21:48)

๐Ÿ“š Lessons from Previous Business (00:25:12)

๐Ÿ“ข Focus on Marketing (00:30:02)

๐Ÿ’ผ Challenges of Multiple Apps in Shopify (00:33:57)

๐Ÿค” Pros and Cons of Specialization and Consolidation (00:35:27)

๐Ÿš€ The Potential of Shopify and Market Dominance (00:37:53)

๐ŸŒŸ Alex's Journey to Starting (00:38:11)

๐Ÿš€ Launching - A New Opportunity (00:43:06)

Alex Back:

LinkedIn - -

Apt2B -

Brandon Amoroso:

LinkedIn -

Web -

Instagram -

X -

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