The Future of Commerce: Bridging the Gap Between Digital and Physical with Jessica Kogan - 104

The Future of Commerce: Bridging the Gap Between Digital and Physical with Jessica Kogan - 104

In this episode of the D2Z podcast, Brandon Amoroso and Jessica Kogan, partner at Connect the Dots Collective, dive deep into the evolving landscape of commerce from a Gen Z perspective and explore the seismic shifts brought about by the COVID-19 pandemic and how it accelerated the convergence of digital and physical retail experiences.



Jessica sheds light on the transformational journey of e-commerce over the past decade, emphasizing the unprecedented digital adoption spurred by the global health crisis. From the rise of digitally native brands to the revitalization of brick-and-mortar stores, they analyze how consumer behaviors have evolved in response to changing circumstances.

The conversation delves into the intricate relationship between online and offline commerce, highlighting the importance of seamlessly integrating digital technologies with physical retail spaces. Jessica shares insights into innovative strategies employed by leading brands like Warby Parker, Target, and Walmart to enhance customer experiences and drive growth.

Amidst discussions on the role of augmented reality (AR) and virtual reality (VR) in shaping future retail experiences, they explore the concept of stores evolving into community hubs. By leveraging digital tools for offline engagement and fostering meaningful connections, businesses can create immersive brand experiences that resonate with modern consumers.

From the challenges faced by digitally native brands to the untapped potential of omnichannel retail, this episode offers invaluable insights into the dynamic landscape of commerce in the digital age. 

Join Brandon Amoroso and Jessica Kogan as they navigate the intersection of technology, consumer behavior, and brand innovation, charting a course for the future of commerce.


🎙️ Introduction and Background of Jessica Kogan (00:00:00)

🌐 Impact of COVID-19 on E-commerce (00:03:39)

💻 Evolution of Digitally Native Businesses (00:05:46)

🛒 Integration of Digital and Physical Experiences (00:08:52)

🤝 Community-Building and In-Person Activations (00:11:17)

🔮 Future of Retail and Consumer Behavior (00:14:27)

🛍️ Strategies for Digitally Native and Traditional Retailers (00:19:44)

🔍 Conclusion and Speculation on Trader Joe's Strategy (00:26:04)

Jessica Kogan

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Connect the Dots Collective -

Brandon Amoroso:

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