Recharge: Fueling Subscription Success with Oisin O'Connor - 82

Recharge: Fueling Subscription Success with Oisin O'Connor - 82


Oisin O'Connor is the co-founder and CEO of Recharge, a leading platform powering subscription growth for e-commerce brands. In this episode, Brandon and Oisin explore entrepreneurship, customer insights, and the evolving e-commerce landscape.

One of the central themes of this episode is the significance of listening to customers deeply. Oisin and Brandon stress the importance of understanding not only the surface-level problems but also the underlying issues that customers face. 

Scaling an organization takes center stage as Oisin shares his valuable experiences and insights, emphasizing the need to adapt the organizational structure and attract the right talent to fuel growth successfully. The episode also sheds light on the pivotal role of founders in shaping a company's culture through intentional actions, including the innovative strategy of polarizing job postings. Throughout the conversation, the importance of maintaining alignment within a growing company resonates, with a focus on identifying and retaining team members aligned with the company's vision. 

This episode is packed with valuable insights, real-world experiences, and thought-provoking discussions that will inspire, inform, and entertain. Don't miss this opportunity to gain a deeper understanding of entrepreneurship and the ever-dynamic world of e-commerce.


🎙️ (00:00:00) Welcome Oisin O'Connor, CEO of Recharge.

💡 (00:01:42) Oisin's background

🤔 (00:05:18) Oisin's decision to learn coding and challenges faced.

🚀 (00:06:05) Rapid growth of Recharge and its timing.

🤔 (00:07:22) Challenges of an unprepared ecosystem for subscriptions.

🎁 (00:11:23) Evaluating the actual value of popular ideas like gift subscriptions.

🗣️ (00:13:03) The importance of deep customer listening and problem-solving.

🔄 (00:15:20) Adapting the organizational structure during growth.

🤝 (00:17:17) Bringing in the right people to support different growth stages.

🧑‍💼 (00:19:54) Founders' role in shaping company culture through intentional actions and polarizing job postings.

🚧 (00:24:10) Challenges in preserving alignment during growth.

🏠 (00:27:03) Remote work limitations for new talent.

🗺️ (00:30:54) Geographic business focus and regional considerations.

🤝 (00:35:56) Choosing the Right Co-Founder.

📋 (00:38:27) Delegating Responsibilities in Partnerships.

🔮 (00:39:01) Long-Term Vision for Recharge.

🛒 (00:41:45) E-commerce Transformation Post-COVID.

🌟 (00:43:19) Focus on Customer Experience.

👋 (00:47:21) Closing Remarks and Contact Information.


Oisin O'Connor:

LinkedIn -

Recharge -


Brandon Amoroso:

LinkedIn -

Web -

Instagram -

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