Brandon Amoroso sits down with Jess Cervellon, former VP of Customer Experience at Feastables and a fractional CMO for various eCommerce businesses.
Jess Cervellon takes us on a thrilling journey through her early days at Feastables, a startup that experienced remarkable growth. She shares the excitement of launching a business, adapting strategies, and the importance of flexibility in scaling.
Join us as we explore the challenges of building brand communities without a prominent figurehead and uncover strategies for engaging audiences across various platforms. Jess reveals the secrets behind creating captivating content and using gamification in email and SMS marketing.
We also delve into the power of a founder's social presence and brand storytelling, emphasizing the impact of personal connections in successful brands. Discover the world of interactive emails and the intricacies of transitioning from e-commerce to retail while maintaining control over the customer journey and data.
Throughout the episode, Jess and Brandon share invaluable insights on brand building, AI-generated content, and the significance of nurturing customer relationships for long-term success. Tune in to stay ahead in the ever-evolving landscape of entrepreneurship and eCommerce!
Timestamps:
- 👋 Meet Jess Cervellon and Her Background (00:00:02)
- 🚀 Jess's Startup Journey as Employee #4 at Feastables (00:01:10)
- 🎢 The Rollercoaster Ride of a Startup (00:01:24)
- 🔄 Pivoting Strategies: Key to Success (00:02:06)
- 🤹♂️ The Art of Adaptability in Business (00:03:26)
- 👩💼 From Employee to Fractional CMO (00:06:13)
- 📚 Balancing Specialization and Diverse Challenges (00:07:59)
- 👥 Building a Brand Community without a Figurehead (00:11:07)
- 🏰 Community Building Strategies: Discord & Interactive Emails (00:12:28)
- 🗣️ Founder's Social Presence and Brand Story (00:14:40)
- 💬 Connecting with Consumers through Founder Stories (00:15:00)
- 🌟 "Fly by Jing" Brand Storytelling Example (00:15:20)
- 💌 Interactive Emails and Software Tools (00:17:22)
- 📱 The Two-Way Nature of SMS Marketing (00:18:24)
- 🏬 Transitioning from E-commerce to Retail Challenges (00:20:16)
- 📊 Gathering Customer Data and Brand Control (00:21:36)
- 📜 Marketing in Regulated Industries (00:24:30)
- ⚖️ Lawyers' Use of Chad GPT (00:25:26)
- 🌐 Potential Impact of AI in Business (00:25:45)
- ✍️ AI-Generated Content and Copywriting (00:26:5)
- 🤖 Ethical Concerns about AI (00:27:23)
- 🗣️ AI in Voice Mimicry (00:28:28)
- 🤝 AI in Negotiation (00:29:12)
- 🛒 AI's Influence on Customer Experience (00:32:56)
- 📈 Challenges in Marketing Analytics (00:34:17)
- 📊 The Need for Comprehensive Analytics Tools (00:35:23)
- 🌐 Community Building and Brand Storytelling (00:37:55)
Jess Cervellon
LinkedIn - https://www.linkedin.com/in/jess-cervellon/
Website - https://jesscervellon.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon