In this episode of the D2Z Podcast, Brandon Amoroso welcomes Chris Moe, the founder of Cartograph, a top-tier Amazon agency specializing in CPG and DTC brands. Together, they dive deep into the world of e-commerce, uncovering valuable strategies and insights for listeners eager to excel in the digital marketplace.
Chris shares his wealth of knowledge on navigating the complexities of Amazon, shedding light on the importance of product reviews, omnichannel presence, and understanding consumer behavior. From beginners to seasoned entrepreneurs, this episode offers practical advice and actionable tips for anyone looking to make waves on the Amazon platform.
As the conversation unfolds, Chris offers a candid glimpse into the challenges and triumphs of agency growth and management. From building cohesive teams to nurturing client relationships and planning for future expansion, his insights resonate with entrepreneurs at every stage of their journey.
This episode serves as a beacon of inspiration for those striving to succeed in the competitive world of e-commerce. With its wealth of practical wisdom and insider knowledge, it's a must-listen for anyone looking to carve out their niche and thrive in the dynamic landscape of online retail.
Timestamps
🎙️ Introducing Chris Moe, founder and CEO of Cartograph (00:00:29)
📜 Chris's background and journey to founding Cartograph (00:00:55)
🛒 Contrasts between Amazon and Shopify (00:02:40)
⭐ Importance of Amazon reviews and strategies for building them (00:04:01)
⚠️ Challenges and risks associated with Amazon's policies (00:07:49)
🛠️ Essential services for brands launching on Amazon (00:10:04)
🔄 Transitioning from Shopify to Amazon or vice versa (00:14:08)
📦 Product categories that perform well on Amazon (00:15:09)
🔍 Brand discovery on Amazon vs. traditional e-commerce (00:20:16)
📊 Trends in consumer products on Amazon (00:21:20)
🌐 Positioning of Cartograph in the agency landscape (00:22:26)
🏆 Factors contributing to Cartograph's success (00:24:29)
🏢 Specialization and Timing in Agency Growth (00:26:16)
👥 Challenges of Building and Scaling a Team (00:27:32)
📝 Importance of Process and Training (00:28:20)
💼 Client Relationship Management (00:31:08)
💬 Effective Communication and Setting Expectations (00:33:52)
🔥 Knowing When to Fire a Client (00:37:42)
📈 Future Growth Strategies for Cartograph (00:40:05)
💡 Tips for Brands on Amazon (00:42:20)
🔗 Connect with Chris Moe (00:49:50)
Chris Moe:
LinkedIn - https://www.linkedin.com/in/chrismoe1/
Cartograph - https://www.gocartograph.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon