Klaviyo and Latin America's E-commerce Landscape with Mateo Velayos - 101

Klaviyo and Latin America's E-commerce Landscape with Mateo Velayos - 101

In this episode of the D2Z Podcast, Brandon Amoroso has a great conversation with Mateo Velayos, an experienced Klaviyo account executive focusing on Latin America. Together, they embark on a deep dive into the intricacies of the Latin American e-commerce landscape, contrasting it with the US market and uncovering the unique challenges and opportunities that define the region's evolving dynamics.





Throughout the discussion, Mateo shares valuable insights gleaned from his firsthand experiences, shedding light on the shifting paradigms of technology adoption, the paramount importance of relationship-building, and the complexities surrounding payment options and buyer behavior specific to Latin America. These insights serve as a compass for navigating the complexities of this vibrant market.

Mateo Velayos also offers a candid exploration of his personal journey navigating the Latin American markets, drawing attention to the stark contrasts in sales approaches, cultural intricacies, and regulatory landscapes compared to the US. Amidst these challenges, he underscores the pivotal role of authentic relationship-building and cultural acumen in fostering success.

Finally, Brandon and Mateo delve into the significance of strategic partnerships and collaborations with agencies and tech partners as catalysts for business expansion in Latin America. 

Don't miss out on the chance to unlock exclusive insights into Latin American e-commerce and connect with Mateo Velayos. Dive into the full episode now to stay ahead of the curve!


🌎 Introduction to Latin American e-commerce market (00:00:00)

🛒 Differences between US and Latin American e-commerce markets (00:02:26)

💼 Sales perspectives and buyer behavior in Latin America (00:03:58)

🤝 Importance of relationship-building in Latin American market (00:05:27)

🔧 Existing tools and technologies in Latin American market (00:06:27)

📈 Strategies for enterprise and mid-market targeting (00:07:38)

🚀 Challenges in adopting new technologies (00:14:18)

💰 Challenges in Latin American Markets (00:18:57)

💵 Price Sensitivity and Value Proposition (00:21:04)

🤝 Focus on Partnerships (00:23:27)

⚖️ Scaling and Division of Responsibilities (00:24:52)

🌱 Ecosystem Development and Emerging Markets (00:25:31)

🗣️ Overcoming Language Barriers (00:29:13)

Mateo Velayos

LinkedIn - https://www.linkedin.com/in/mateo-velayos/

Klaviyo - https://www.klaviyo.com/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/

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