How to Start Your Own Fractional Growth Marketing Agency with Brennan Tobin - 83

How to Start Your Own Fractional Growth Marketing Agency with Brennan Tobin - 83

In this episode of D2Z, Gen Z entrepreneur Brandon Amoroso, founder and president of Electriq, engages in a dynamic conversation with Brennan Tobin, the founder of Odd Duck, a fractional growth marketing group and full-service performance marketing agency. Together, they explore the intricate world of entrepreneurship, marketing, and agency pricing strategies.

Brennan kicks off by sharing his extensive background in growth marketing, drawing from his experiences with notable brands such as, Verve Energy, and VG Digital Ventures before venturing into entrepreneurship. A key takeaway from his insights is the pivotal role of client touchpoints and effective communication in client-agency relationships.

One of the central themes revolves around the challenges of pricing agency services, particularly in scenarios where clients have varying budgets and needs. The discussion takes a fascinating turn with the example of Peloton, illustrating how strategic pricing adjustments can redefine a brand's market positioning.

Throughout the episode, Brandon and Brennan delve into the complexities of client relationships and pricing structures. They shed light on the efficacy of a three-plan proposal structure, designed to guide clients towards a preferred option. Budget transparency emerges as a critical element, though some clients may be hesitant to disclose their financial parameters.

The preference for longer, sustainable client engagements at reasonable costs surfaces as a recurring theme. Balancing pricing with client expectations of quality remains a key challenge, underscoring the importance of client-facing materials and compelling presentations.

The conversation also briefly touches on leadership styles within growing organizations. The idea of hiring the right individuals and entrusting them with the autonomy to innovate and create solutions emerges as a crucial strategy.

This episode offers invaluable insights into the intricate dynamics of agency pricing, client relationships, and leadership approaches in the entrepreneurial landscape. If you're seeking to navigate the multifaceted world of agency services or gain fresh perspectives on growth marketing, this podcast is a must-listen. Tune in to discover actionable takeaways and strategies to enhance your entrepreneurial journey.


  • πŸ’Ό Introduction and background of Brennan Tobin, founder of Odd Duck (00:00:00)
  • 🏒 Transitioning from corporate to starting an agency (00:01:23)
  • 🀝 Challenges of managing client expectations (00:02:25)
  • πŸ›οΈ Differences between traditional agencies and fractional growth (00:03:40)
  • πŸ’° Setting pricing for agency services (00:06:17)
  • πŸ“Š Challenges of defining value for different brands (00:07:29)
  • πŸš΄β€β™‚οΈ Lessons from the Peloton pricing strategy (00:08:45)
  • πŸ’² The art of pricing and client relationships (00:10:10)
  • πŸ’° Pricing Strategies (00:13:54)
  • πŸ’Ό Handling Varied Client Budgets (00:14:18)
  • πŸ’Έ Budget Disclosure (00:15:26)
  • πŸ“ˆ Growth and Business Ownership (00:18:45)
  • πŸ“Š Importance of Presentation (00:19:58)
  • πŸ› οΈ Importance of Execution (00:21:18)
  • πŸ“Š Presenting Results (00:21:39)
  • 🧐 Managing Client Perceptions (00:23:23)
  • 🀹 Building a Unique Team (00:25:16)
  • 🏒 Challenges in Corporate Environments (00:26:02)
  • πŸ‘₯ Leadership and Team Culture (00:26:22)
  • 🌟 The Freedom of Entrepreneurship (00:26:47)
  • πŸ“ˆ Personal Growth and Business Growth (00:26:49)
  • πŸ€— Nurturing a Positive Team Culture (00:28:01)
  • πŸ“ Taking Feedback and Making Improvements (00:28:21)
  • πŸ‘₯ Leadership Styles and Autonomy (00:32:01)
  • 🎯 Hiring the Right People (00:33:37)
  • πŸ‘₯ Agency Size and the A-Team (00:34:11)

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