In this episode of The D2Z Podcast, Brandon Amoroso speaks with Ernesto Cullari and Barbara Wardell, co-founders of a geofencing ad agency. They discuss the innovative technology of geofencing, its applications in marketing, and how it can benefit both small and large businesses. The conversation covers the importance of educating clients about geofencing, the ethical considerations surrounding privacy, and the integration of AI in advertising. The episode concludes with insights into the future of geofencing and its potential growth in the advertising industry.
Here's what you'll learn:
❗Geofencing uses satellites to create virtual boundaries for targeted advertising.
❗Education is key in selling geofencing to clients unfamiliar with the technology.
❗A $1,000 ad spend can effectively cover a local area for geofencing campaigns.
❗Geofencing allows small businesses to compete with larger corporations.
❗Privacy is maintained through anonymization of user data in geofencing.
❗AI is being integrated into ad creation and targeting processes.
❗Geofencing can be used for both physical locations and online services.
❗The technology allows for precise targeting based on consumer intent and location.
❗Geofencing is projected to grow significantly in the coming years.
❗Agencies should embrace geofencing to enhance their advertising strategies.
Timestamps:
00:00 Introduction to Geofencing and Its Founders
05:59 Educating Clients on Geofencing
12:08 Targeting and Retargeting with Geofencing
18:05 The Future of Geofencing and AI Integration
24:02 Conclusion and Resources
Cullari & Wardell
Linkedin - https://www.linkedin.com/in/ernestocullari/
Website - https://cwadagency.com/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/