Account-Based Marketing Masterclass with Richard Robert - 85

Account-Based Marketing Masterclass with Richard Robert - 85

In this episode of D2Z, Brandon Amoroso sits down with Rich Robert, a seasoned expert in the field of marketing. Rich kicks things off by sharing his extensive background, encompassing 13 years of marketing experience spanning diverse industries. Together, they delve deep into the world of field marketing, highlighting the crucial role of collaboration with sales and customer success. Rich provides valuable insights into effectively measuring ROI, and they explore a spectrum of event marketing strategies, from intimate gatherings to large-scale conferences. The conversation also spotlights Rich's exciting upcoming event at Art Basel in Miami, along with a discussion on the intricacies of Account-Based Marketing (ABM). Throughout the episode, Rich's wealth of experience offers a treasure trove of invaluable insights into field marketing strategies.

Rich Robert and Brandon Amoroso further dissect various aspects of field marketing and event planning. Their discussion covers event planning checklists, lead generation strategies, the evolving role of technology in field marketing, and considerations when working with small versus large companies. The conversation also delves into the advantages of collaborating with established brands and emphasizes the human element in field marketing approaches. This comprehensive dialogue provides listeners with a holistic view of the field marketing process and a plethora of strategies tailored to businesses of varying sizes and industries.

The episode wraps up with a focus on the importance of providing real value and creating unforgettable experiences for event attendees. Rich and Brandon stress the significance of meticulously considering timing, location, and logistics in event planning to ensure attendees leave with a positive and meaningful experience. They also address the challenges posed by traffic and transportation during events, offering insights into enhancing the attendee experience through thoughtful transportation alternatives. Rich Robert's wealth of insights and hands-on experience in the field of field marketing make this episode a valuable resource for event planning and execution.


  • πŸŽ™οΈ Introduction and Background of Richard Robert (00:00:02)
  • πŸ“Š Explaining Field Marketing (00:01:27)
  • πŸ’‘ Quantifying ROI in Field Marketing (00:02:30)
  • 🀝 Collaboration with Sales and Customer Success (00:03:57)
  • πŸŽ‰ Event Marketing Preferences (00:05:00)
  • 🌟 Exciting Upcoming Event: Art Basel (00:09:13)
  • 🎯 Account-Based Marketing (ABM) Explanation (00:11:30)
  • πŸ“‹ Event Planning and Checklists (00:12:47)
  • πŸ“ˆ Lead Generation and Account Mapping (00:14:29)
  • πŸ”Œ Technology's Role in Field Marketing (00:15:45)
  • 🏒 Preferences for Small vs. Large Companies (00:18:11)
  • πŸš€ Advantages of Working with Established Brands (00:19:27)
  • πŸ€– Humanizing Field Marketing Approaches (00:23:59)
  • πŸ’Ž Providing Value to Event Attendees (00:25:47)
  • ⏰ Consider Timing and Logistics (00:26:09)
  • πŸš— Traffic and Transportation Challenges (00:26:38)
  • 🌟 Enhancing Attendee Experience (00:27:29)
  • 🀝 Closing remarks (00:29:59)

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