9: Customer Lifetime Value, Subscription Customers, and Building a Community with Chase Alderton

9: Customer Lifetime Value, Subscription Customers, and Building a Community with Chase Alderton




Brandon talks with Chase Alderton from Recharge about Customer Lifetime Value (CLV) from the point of view of digital marketing in DTC. They discuss the importance of having a personalized and customized touch with customers through automation and flows, the fear of speaking to subscription customers, how to leverage zero party data, acquisition v. retention, and building a community.

 

Links:

 Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find Chase Alderton at https://www.linkedin.com/in/chasealderton/ and Recharge at  https://rechargepayments.com/ listen to Chase on the Hit Subscribe Podcast.

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