Drew Owen, Shopify's PE & VC Practice lead, discusses global business development and partnerships, including DRINKS, and how Shopify seeks partnerships to open up access to new industries. He also shares insights into how Shopify supports companies when they move to the platform, building out their platform based on their needs and priorities.
Drew emphasizes the importance of focusing on a retention strategy in the face of high acquisition costs, choosing the right tech partners for the right merchants, and utilizing customer engagement strategies. He also discusses macro trends in the Shopify ecosystem, the wine industry on Shopify, and the significance of content for brands.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find Drew Owen on LinkedIn at https://www.linkedin.com/in/owendrew/.