In this episode of the podcast, Brandon speaks with Arvind Krishnan, CEO of the shopper engagement platform Swym.
Arvind shares insights on how to capture what shoppers want and convert them to sell, emphasizing the importance of capturing as much information about the shopper as possible to create the best possible experience. The conversation also covers how Swym's integrations are driven by merchant requests for feedback and the strategic roadmap.
They discuss the importance of improving conversion rates and how technology providers can make sure merchants are successful. Arvind also stresses the value of a customer support team for technology companies, as well as customer success for proactive service to ensure merchants are successful.
The conversation concludes with a discussion on how ecommerce brands will navigate a competitive technology environment, and how agencies can bolster and power technology sales and growth. Arvind also shares key learnings from building and sustaining a software business for 10 years, and navigating the challenges of remote work.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find Arvind Krishnan on Twitter at https://twitter.com/arvindax and on LinkedIn at https://www.linkedin.com/in/arvindkkrishnan/.
Find Swym at https://swym.it/ .