In this episode, Brandon speaks with Adrian Alfieri, Founder of Verbatim, on the topic of e-commerce content marketing. Adrian shares valuable insights on what e-commerce companies need to focus on when it comes to content, and the logistics and production involved in creating content.
The discussion centers around using content to generate revenue, and the importance of strategy on content distribution. Adrian discusses the production of content for on-site, social, and email marketing, and shares tips and strategies on converting customers using content.
Listeners can expect to learn about the importance of social proof in leveraging networks, and how to report on content metrics and revenue to prove ROI. Adrian also shares insights on building a team for a fast-growing organization, and how to structure agency and client relations and account management.
The conversation concludes with a discussion on building a team that can deliver and identifying points of contact. Tune in to learn from Adrian's expertise and take your content marketing to the next level.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find Adrian Alfieri at on LinkedIn at https://www.linkedin.com/in/adrian-alfieri/.
Find Verbatim at https://www.verbatimlabs.com/