Brandon talks with Jeremy Horowitz, Director of Marketing at e-commerce data leader Daasity and the host of the Messenger Mastermind Podcast. Jeremy and Brandon talk about scaling your business by coordinating messages across your channels. They unpack how to measure marketing when global events like the pandemic get in the way of baselines, diversifying channels and at one stage of growth should brands do so, as well as a deep dive in what unit economics are and how that is a better marketing metric.
Links:
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com
Find Jeremy Horowitz at https://www.linkedin.com/in/jeremyhorowitz1/ and https://www.daasity.com/ and at Messenger Mastermind Podcast at https://podcasts.apple.com/us/podcast/messenger-mastermind/id1437452282.