In this episode, Brandon sits down with Tyler Grech, partnerships lead at data-as-a-service company Daasity. Tyler shares his extensive experience in the Shopify ecosystem and provides insights into how to align with partners for effective go-to-market strategies.
The conversation delves into leveraging ecosystems like Shopify and explores emerging direct-to-consumer (DTC) technology trends. Tyler emphasizes the importance of data-driven customer communication, retention strategies, and the role of data in marketing.
Additionally, Brandon and Tyler discuss broader DTC business trends, including social media strategies, team-building and management, and the significance of process-building and iteration.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find Tyler Grech at on LinkedIn at https://www.linkedin.com/in/tylergrech/?originalSubdomain=ca and find Daasity at https://www.daasity.com/.