Brandon talks with Pranay Prakash, Founder & CEO at Windsor, an AI video-marketing platform that helps D2C brands acquire, grow, and retain customers through an AI video-personalization tool that enables brands to level-up customer communication from email to mass personalized video at scale. Using their tech, a founder or marketer can record a single video and send out millions of personalized copies to their customers in seconds.
They talk about the fundraising component of entrepreneurship with a venture-backed technology innovation company, and the value of the age-old advice that the best way to learn how to swim is by jumping in. They explore how to balance the skill sets and roles of being a creator (operations, team curation and product development), a financial manager (securing capital, managing spend, and reporting to investors), and salesperson of your vision, culture and product across customer, employee and investor contexts.
They discuss the opportunities for app developers to grow in the Shopify business model, which goes beyond the product platform into investment in Shopify-app development, contributing to entrepreneurial innovation and increasing the value of Shopify for everyone.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find Pranay Prakash at on LinkedIn at https://www.linkedin.com/in/pranaygp/ and find Windsor at https://www.windsor.io/