Brandon talks with Richie Jones, CEO & Owner at vvast, a B Corp certifying D2C at vvast scale, where he blends his agency and brand side experience by bringing a market disruption approach for lifestyle, retail and action sports brands seeking low capital EMEA market entry.
They talk about the vvast direct to consumer marketing playbook that delivers a comprehensive framework and strategy to scale brands globally. They explore the differences and similarities between the North American and European markets in terms of thought leadership best practices of localization of sales when expanding geographically. They discuss the power of leveraging cultural context and linguistic nuances, and the importance of translation, to reach and connect with consumers in smart and innovative ways in specific markets.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.