Brandon talks with Emilio Di Marco, CEO & Founder at Aument, the eCommerce toolbox to get new sales easily by providing customers with the best practice, products, and experiences. They talk about simplifying communications tools for small brands and solo founders to help them make the most of their resources with omnichannel marketing automation, personalizations through email/SMS campaigns, and leveraging data, through deliverability, strategy, and design solutions. They discuss the importance of customer education, as being key to enabling the use of a tool to its fullest capacity, in order to extract the full ROI it can provide. With regards to growth and development, they highlight the value of understanding marketplace pain points and staying focused on solving a problem, and determining how to balance your internal roadmap and objectives with prioritizing customer feedback. They explore the urgency for start-ups to let go of perfectionism and get a product to market, when to scale and hire, as well as the opportunity and challenge of remote work environments.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find Emilio Di Marco at on LinkedIn at https://www.linkedin.com/in/emiliodimarco/ and find Aument at https://aument.io/