Brandon talks with Andrea Popova, CEO of CPGD, an investor-backed community of 5,000 founders, creators, and investors in the DTC industry.They talk about how emerging consumer brands can get off the ground with the right marketing and operations resources to build them. In matching brands and agencies, brands are enabled to amplify their digital footprint and build effective relationships between their founder, their audience, and to generate community. With the right tech stack tools, brands can bypass technical hurdles in their sales journey. They explore strategic integration trends to unlock growth and opportunity in the physical marketplace and the digital market space for client discovery, acquisition, and retention. They discuss the potential of creating and leveraging synergistic market flows by providing in-person experiences in retail, pop-ups and events, followed by nurturing sales and loyalty through e-commerce channels.
Links:
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find CPDG at https://www.cpgd.xyz/ and at @cpdg.xyz
Find Andrea Popova at https://www.linkedin.com/in/andrea-popova/ and at https://www.andreapopova.com/