Brandon talks with Kausambi Manjita, Founder of Mason, an e-commerce conversion platform. They talk about the nuances of building a technology company, the need for conversion services for e-commerce brands, and solving the customer acquisition cost problem. They explore making effective promotions, helping the customer as a driver of promotions, and missed opportunities for customer conversions.
Links:
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com
Find Kausambi Manjita at https://www.linkedin.com/in/kmanjita/ and Mason at https://getmason.io/.