Building a Technology Company, Navigating DTC Pains, and Promotions with Kausambi Manjita - 35

Building a Technology Company, Navigating DTC Pains, and Promotions with Kausambi Manjita - 35

 

 

Brandon talks with Kausambi Manjita, Founder of Mason, an e-commerce conversion platform. They talk about the nuances of building a technology company, the need for conversion services for e-commerce brands, and solving the customer acquisition cost problem. They explore making effective promotions,  helping the customer as a driver of promotions, and missed opportunities for customer conversions.

 

Links:

Find Brandon Amoroso at  https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Kausambi Manjita at https://www.linkedin.com/in/kmanjita/ and Mason at https://getmason.io/.
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