29: Useful Customer Data and What to do With It with Matt Bahr

29: Useful Customer Data and What to do With It with Matt Bahr

Brandon talks with Matt Bahr, CEO of Fairing, formerly EnquireLabs, a marketing insights technology company. They talk about the potential of technology and consumer data, the shift to retention as a strategy, and using data to build a competitive advantage. They go into how to create effective segments, identifying what data to analyze, where to capture it, and what to do with it, building a customer profile, and the importance of understanding your customer and building personas.
 
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