Brandon talks with Matt Bahr, CEO of Fairing, formerly EnquireLabs, a marketing insights technology company. They talk about the potential of technology and consumer data, the shift to retention as a strategy, and using data to build a competitive advantage. They go into how to create effective segments, identifying what data to analyze, where to capture it, and what to do with it, building a customer profile, and the importance of understanding your customer and building personas.
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com
Find Matt Bahr at https://www.linkedin.com/in/matthewbahr/ and at https://fairing.co/.