Brandon talks with Rich Watson, Founder of Augmented Hype an augmented reality ad filter technology. They talk about the challenges of customer acquisition, how AR can create connections with customers, the power of immersion for e-commerce, and how effective AR Is compared to traditional ads. They talk about use cases for AR, AR for NFTs, and elevating AR beyond standard marketing tactics.
Find Rich Watson at https://www.linkedin.com/in/rich-s-watson/ and at https://www.augmentedhype.com/.
Meta AR Ad Study:
Snoop Dog and Martha Stewart’s Wine: https://19crimes.com/products/19-crimes-marthas-chard
Zappar AR Study: http://www.zappar.com/blog/how-augmented-reality-affects-brain/