26: Using Content for Differentiation in CPG, Focusing on Loyalty, and Authenticity with Calvin Lammers

26: Using Content for Differentiation in CPG, Focusing on Loyalty, and Authenticity with Calvin Lammers

Brandon talks with Calvin Lammers, SVP of eCommerce for premium hot sauce TRUFF. They talk about CPG online and retail, how to differentiate food products by using content to identify taste profiles and educate audiences, handling the shift from acquisition to customer loyalty, and tips on building a consumer brand. They also explore CPG business challenges and fulfillment, understanding TikTok, and building teams.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Calvin Lammers at https://www.linkedin.com/in/calvinlammers/ and https://www.truff.com/.

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