Brandon talks with Brett Bernstein, Founder, and CEO at Gatsby, the automated influencer marketing platform that scales communities by syncing Instagram and TikTok insights with Klaviyo, Gorglas, LoyaltyLion, Stamped, and a whole bunch more. They talk about the importance of building a community of advocates and using technology for automation, building loyalty programs, and influencer insights. They explore how integrations with tools like Gatsby give brands a complete understanding of customer profiles so merchants can customize, personalize and leverage the influence of their customers. They dive into the importance of patience when building communities and how to cultivate trust.
Links:
Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com.
Find Brett Bernstein at https://www.linkedin.com/in/bhbern/ and https://www.gatsby.ai/.